A chance meeting with a health food industry pioneer led LifeMax Founders Jim and Sherri Wear to build their new company around an ancient seed once prized by the Aztecs. With the Spanish conquest of Mexico that led to the end of the Aztec empire, the seed called Salvia hispanica, or “chia” as it is commonly known, all but disappeared. Chia survived only in very small cultivated patches in scattered mountain areas of southern Mexico and Guatemala until a 1991 research project shed new light on the nutritional punch packed by the tiny chia seed.
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Segment 1 - Founders Jim & Sherri Wear share their story at the official launch of Lifemax Mila. |
Segment 2 - Founders Jim & Sherri Wear share their story at the official launch of Lifemax Mila. |
Segment 3 - Founders Jim & Sherri Wear share their story at the official launch of Lifemax Mila. |
LifeMax and Its Founders Jim and Sherri Wear Announce Exclusive Agreement With Salvia hispanica Pioneer
updated 5:58 p.m. ET, Fri., Oct. 3, 2008
ORLANDO, FL - LifeMax and its founders, Jim and Sherri Wear, are proud to announce their exclusive agreement with Wayne Coates, Ph.D., a pioneer in the rediscovery of Salvia hispanica. and one of the foremost experts in growing and harvesting the seed.
Coates will serve as chairman of research and development on the board of directors for LifeMax. He will work exclusively with LifeMax to perfect and produce the very best Salvia hispanica. seed available.
"LifeMax's product is the very best version of Salvia hispanica. in the world today," says Coates, the leading expert on the seed. "This is primarily due to its complete and fully-integrated matrix of highly bio-available all natural nutrients."
While there are other varieties of Salvia hispanica. on the market, Coates believes that LifeMax's proprietary selection is unique and he has spent 17 years developing what he considers to be his "masterpiece."
"What attracted me to work with LifeMax was the integrity of Jim and Sherri Wear," says Coates. "I know they will achieve the goals they have set forth for LifeMax as well as their world vision to change the scales of health and wealth in some of the most desperate areas of the world."
To insure the success of this world vision, this exclusive agreement includes the formation of Chia Farms, an entity that oversees production of Salvia hispanica. worldwide. Chia Farms will be responsible for working with farmers throughout the world to educate them on growing, harvesting and cleaning the seed.
"Dr. Coates shares the same world vision of LifeMax," says Jim Wear. "Our ultimate goal is to teach the world how to feed itself and Salvia hispanica. will be the catalyst for that."
All Salvia hispanica. produced by Chia Farms that does not meet the exclusive standards required for LifeMax products will be sold for industrial use and animal feed.
LifeMax is a direct sales network marketing company known for its proprietary selection of Salvia hispanica. The company focuses on servant leadership and developing products that will change the health and wealth of the world.
Jim and Sherri Wear Announce Lifemax's World Vision
ORLANDO, FL--(eMediaWorld - October 24, 2008) - Lifemax and its founders, Jim and Sherri Wear, unveiled the Lifemax world vision during the official company launch on October 10 and 11.
Long-time believers in contributing to those less fortunate, the Wears feel that Salvia hispanica L. can change the world.
"Abject poverty and starvation thrive between the Tropic of Capricorn and the Tropic of Cancer," said Jim Wear. "Coincidentally, this is the region where Salvia hispanica L. grows."
The Lifemax world vision is based upon the ancient Chinese proverb: Give a man a fish; feed him for a day. Teach a man to fish; feed him for a lifetime. With the help of Dr. Wayne Coates, Lifemax is fully committed to providing the knowledge, the equipment and the resources to the poorest regions of the world. In doing so, an economic infrastructure can be created to allow the people in those regions to feed themselves.
Through a joint effort with the Africa Alive Education Foundation, Lifemax will send seed to Zimbabwe and teach the area farmers how to grow and harvest it.
"Right now the main food staple in Zimbabwe is a porridge made from maize, a starch that has very little nutritional value," said Jim Wear. "If the farmers are successful, then they can sustain themselves with the proteins, fiber and nutrients that are so prevalent in Salvia hispanica L."
Established in 2006, the Africa Alive Education Foundation actively fundraises worldwide with an aim to provide education and health and family support services for HIV positive children and young adults in rural and impoverished communities in Zimbabwe. They also strive to promote community participation towards the care and support of orphans and other vulnerable children for social, educational and economic advancement.
"If this program is the success we hope it to be," says Sherri Wear, "then we will branch out into other countries such as Sierra Leone, Uganda and the Philippines."
Lifemax is a direct sales network marketing company known for Mila, its proprietary selection of Salvia hispanica L. The company focuses on servant leadership and developing products that will change the health and wealth of the world. To learn more about Lifemax visit: http://www.Lifemax.net.
